PSERC
3
Questions:
1.Why Has Utility Promotion been so Tepid?
2.Why Haven’t Marketers Jumped In?
3.What Type of Demand-Side Market Structure
a.  Is the Most Efficient?
b.  Is Understood and Effectively
Used by Consumers
c.  Might be Selected by Customers,
Given a Choice?
4.  Effect on Line Flow Predictability?